About

Built from scratch.
Learning in public.

Randal Lara — Founder, Break The Ordinary


I'm Randal. I'm 32. I came to the United States at 27 years old with zero dollars in my bank account and a clear understanding of what it feels like to start over.

Before that, I spent five years studying business at university, worked in digital marketing and sales, and spent nearly a decade — from age 16 to 25 — working inside my father's business. That's where the real education happened. Not in a classroom. In the field.

I tried building my own business. More than once. And more than once I hit a wall. Challenges that pushed me back, forced me to reassess, and made me ask harder questions about who I was and what I was actually building toward.

Break The Ordinary is the answer to those questions.

This is where I curate and document everything I'm learning — from the books and authors that have shaped how I think, to the real mechanics of business, finance, health, and technology. The WHYs. The HOWs. The WHATs. Not theory for theory's sake — but the knowledge that actually helps a man build something bigger than himself.

My two goals haven't changed: financial freedom, and building a community that helps other men reach their best selves. This brand is both the vehicle and the proof of concept.

"I'm not teaching from the top of the mountain.
I'm learning on the way up — and bringing you with me."
Business Tech & AI Health Finance Books & Ideas Community
  • Age 32
  • Background Business · Marketing · Sales
  • Years in the field Since age 16
  • Based in Los Angeles - CA
  • Mission Financial freedom + community service
  • Publishing Blog · X · Instagram · TikTok
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